Writer, Editor & Content Strategist
Portfolio
I specialize in clear, thoughtful storytelling that helps brands and publications communicate with purpose and personality.
For more than a decade, I’ve worked across print and digital platforms to create content that’s as strategic as it is engaging, whether that’s a long-form magazine feature, a brand campaign, or a single line of copy that hits in just the right way.
My work includes editorial storytelling, SEO-driven marketing content, and brand strategy for some of Canada’s leading media outlets and creative teams. Every project here reflects what I love most about what I do: bring clarity, creativity, and intention to ideas that deserve to be seen and remembered.
Select Work: Health
Impact Magazine
Whether looking to take better care of yourself or make your mental health a top priority, the sober-curious movement can help you do that, and so much more.
STRONG Fitness Magazine
Carcinogens have put a damper on our grilling enthusiasm. But just how detrimental is backyard barbecuing to your health?
Impact Magazine
A hike in the woods is no walk in the park, so stay safe with expert hiking advice.
Select Work: B2B
Strategy Magazine
Overwhelmed by the thought of entering digital realities? It might be simpler than you think.
Poured Canada
Sticky, tricky and spectacular: How these Canadian distillers are transforming honey into spirits.
Gold Winner: 2026 National Magazine Awards in the B2B – Best Feature Article: Trade
Strategy Magazine
Behind every new Mandy's location is the same philosophy that started it all: build a place people love.
Select Work: Profiles
Poured Canada
Kaitlyn Stewart's debut cocktail book serves up classics, creative riffs and zero-proof pours, with no one left out of the party.
Strategy Magazine
From category expansion to cultural conversations, Knix's Nicole Tapscott believes the best growth strategy starts with knowing what not to pursue.
Shopify
He’s pulled off some of YouTube’s wildest challenges, but Ryan Trahan’s real achievement is proving that kindness, humor, and sincerity can change lives.
Select Work: Lifestyle
Sharp Magazine
With tech-forward treatments and personalized care, Formula Fig is making the traditional spa feel decidedly old school.
Shopify
Nami Matcha sold out in 24 hours, reached 139 countries, and crossed $6 million in revenue. Here's how Ashley Alexander built a matcha brand fans lined up hours to reach.
Sharp Magazine
The only thing better than an Okanagan vintage? The view that comes with it.
Select Work: Sponsored
Strategy Magazine
Familiar franchises, fresh Canadian originals and a growing streaming footprint are fueling Rogers Sports and Media's next chapter of growth.
Strategy Magazine
Women's sports are delivering loyal fans, cultural relevance and measurable brand lift. Why are so many marketers still sitting on the sidelines?
Clients &
Collaborations
